Director of Marketing
Built and led marketing and communications capabilities, coordinating global priorities, agencies, messaging and execution.
Customer insight → Commercial impact
GTM strategy · Marketing leadership · B2B SaaS
Turning customer intelligence into GTM action.
Product Marketing | Customer & Account Intelligence | Positioning | Content | Sales Activation | B2B SaaS
Benji Margolese
I'm a marketing and go-to-market professional with 15+ years of experience across B2B technology, SaaS and global B2C eCommerce. I work where customers, Sales, Product and strategy meet — translating account intelligence and buyer needs into sharper positioning, focused programs and commercially relevant execution.
I've led marketing functions, built account-based motions, developed global campaigns and partnered closely with Sales teams from targeting through deal progression. I'm exploring senior Product Marketing, Field Marketing and GTM opportunities where customer insight and practical execution come together.
What I bring
Areas of expertise
Product Marketing
Translate complex technical offerings into buyer-relevant messaging, launch content and sales-facing narratives.
Field Marketing
Connect global strategy to regional execution through events, webinars, partner activity and sales collaboration.
Account-Based Marketing
Use intent data, ICP priorities and buying-committee insights to focus outreach and drive account progression.
Business Development
Identify commercial opportunities and help shape market engagement programs that open conversations and support pipeline.
Account Management
Manage strategic stakeholder relationships, translate client objectives into plans and coordinate cross-functional delivery.
Sales
Partner with Sales and SDR teams on targeting, enablement, account prioritization and progression toward closed opportunities.
Commercial orientation
Strategy tied to outcomes.
At HiBob, I contributed to account-based GTM programs associated with these business results — achieved through broader cross-functional efforts.
$50M → $100M+Approximate new-business ARR growth
24% → 40%ICP closed-won rate increase
3×Average deal size in priority accounts
Career highlights
Where I've made an impact.
2022–2025
Senior Account-Based Marketing Manager
HiBob · HR technology SaaS
Owned tiered ABM across SMB and enterprise, connecting 6sense intelligence, buying groups, Sales/SDR priorities, personalized experiences and sales enablement. Delivered training for teams in the US and UK.
2021
Director of Marketing
Cipia · Computer vision
Coordinated marketing communications, launch reporting, vendors and trade-show preparation during the company's public listing year.
2019–2021
Digital Marketing Manager
Allot · Network intelligence & cybersecurity
Built global GTM campaigns for complex technology, working with Product Marketing and Sales on messaging, thought leadership, webinars, video, podcasts and content.
2018–2019
Senior Marketing Consultant
Penguin Strategies · B2B SaaS agency
Led strategic client relationships across multiple technology accounts, from audience targeting and positioning to integrated campaigns and reporting.
2011–2018
Director of Content Marketing & Communications
Leibish & Co. · Global luxury eCommerce
Built the marketing and communications function from the ground up, spanning brand, PR, lifecycle marketing, content and international representation.
Independent innovation
Exploring what's next for GTM with AI.
I developed an AI-powered account-based marketing prototype to explore how research, buying signals, stakeholder mapping, personalization and next-best actions can work together to move accounts forward.
This is a personal product concept and working prototype — a demonstration of how I think about connecting strategy, technology and execution.
ACCOUNT PROGRESSION ENGINEFrom intelligence to actionResearch → Strategy → Activation → Learning
Let's work together
Looking for someone who connects insight, strategy and execution?
Based in Israel · Available for international travel
English: native · Hebrew: fluent
Israeli & Canadian citizen
Open to senior Product Marketing, Field Marketing and GTM opportunities.